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Sen. Augustine Chea Reflects on the Future of the CDC: A Call for Rebranding and Renewal

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In a candid and introspective letter, Senator Augustine Chea outlines his thoughts on the Coalition for Democratic Change (CDC) and its path forward in the lead-up to the 2029 elections. Chea lauds the CDC as a significant political force in Liberia, attributing its popularity to the leadership of its Standard Bearer, George Weah. However, he warns that the party must undergo substantial rebranding and restructuring to reconnect with its base and regain public trust.

Chea emphasizes the need for a “soul searching” within the party following a surprising electoral defeat. He suggests that the CDC’s leadership must step back and allow new figures to emerge, stating, “The field marshals must retreat to the war room and new commanders deployed to the frontline.” This, he argues, is essential for rebuilding the party’s image and fostering a renewed connection with its supporters.

A central theme of Chea’s reflection is the discontent among party members, particularly regarding the actions of those within Weah’s inner circle. He notes that many party loyalists feel let down by the leadership, citing a pervasive sense of betrayal. “Trust has been broken, grievances and discontent abound,” he writes, asserting that the actions of certain party officials have created a rift between the leadership and the grassroots supporters.

Chea draws parallels between the current situation in the CDC and historical instances of political betrayal, likening the party’s leaders to the “pigs” in George Orwell’s ‘Animal Farm.’ He accuses them of exploiting their positions for personal gain, thereby alienating loyal partisans and undermining the party’s collective mission. The senator points out that some party leaders even supported rival candidates in the recent legislative elections, further fracturing party unity.

“The same people cannot lead the party and the people support them,” Chea asserts, calling for a new wave of leadership to restore trust and connection with the party’s base. He acknowledges that while these leaders may be loyal to the party and Weah, their self-serving behavior has created an insurmountable divide.

Chea expresses gratitude to former party chairman Mulbah Morlu for stepping down after the election loss, viewing it as a selfless act that signals the need for change. He believes the CDC is not lacking in talent or strategic thinkers but requires a platform for these individuals to contribute meaningfully to the party’s future.

To move forward, Chea advocates for a convention to elect new national and local leaders of “impeccable character,” stressing that the party must prioritize collective goals over individual ambitions. He concludes with a heartfelt plea for the CDC to live up to its foundational ideals and reignite the spirit of the party.

In closing, Senator Chea invites dialogue on his reflections, emphasizing the importance of collective input as the CDC prepares for its next chapter. “What are your thoughts?” he asks, underscoring the need for a unified effort to restore the party’s relevance and strength ahead of the 2029 elections.